CMA CREATIVE
This annual global investor sentiment survey needed to be more regionally-focused and attention-grabbing. With 19 countries participating in the survey, the challenge was how to we satisfy this need without designing 19 separate landing pages. We pushed for a solution that made use of a single global landing page, with country-specific summaries available for download. While we had a few months to prepare, we only had 2 weeks to produce over 50 deliverables once the data became available.
With such a large campaign and a relatively short production time, the design had to be modular. The imagery was intended to be interchangeable depending on the country reporting, and the charts were designed as one instance and used across multiple mediums for rapid deployment. The colors were intended to be distinct from the blues and greens most often seen for financial companies, opting for more visually engaging fuchsia, blue and purple overlays. This campaign was the most successful to-date, resulting in over 150% increase in site traffic year-over-year. Deliverables included 1 global landing page, 19 key findings summaries (PDF), 3 regional summaries (PDF), 1 US sales aide (PDF), 19 PowerPoint templates, 1 PR Word template, 50 social media images, and a video.
19 key finding summary report PDFs were designed to be downloaded from the global landing page.
A suite of social media images were developed for promotion on LinkedIn, Twitter, and Instagram.
A custom presentation was designed for the sales team to share with their clients.
The landing page was designed as a continuous scrolling page highlighting the global findings. Country-specific summaries were made available as downloadable PDFs when the user clicked on the relevant country location map marker.
